Study of Starbuck Coffee and Gloria Jean Coffee - 7812 Words

1.0 INTRODUCTION 1.1 Background of the assignment Coffee is one of the worlds most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee is more than a beverage, however. It is a memory, anticipation, a lifetime of consoling moments of modest pleasure woven into our lives. Coffees success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it.Coffee is produced from the seeds of a small red (sometimes yellow) fruit that grows on plants halfway in size between shrub and tree. The process that turns these seeds into†¦show more content†¦Starbucks mission is to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Starbucks, founded in the 1970s, opened their first location in 1971 in Seattle’s Pike place. In 1982, Seattle’s Best began to sell to restaurants and coffee bars. In 1987, the company’s name became Starbucks. The same year, stores in Chicago and Canada where opened. In 1988 Starbucks began mail-order sales of their products. Today Starbucks sells hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas and other non-food products through retail stores in 37 countries. The company operates primarily in the US, is headquartered in Seattle, Washington and employs about 204,000 people. Starbucks has experienced expansion globally, and has created licenses throughout Asia, the Middle East, Africa, and the Americas, and maintains a 40% market share internationally. The goal of the company is to create brand awareness through the â€Å"Starbucks Experience.† This experience translates well, helping folks start their day with an aromatic cup of coffee, pleasant customer service, and each person’s finding a niche while enjoying their favorite drink and listening to music or reading a book.Show MoreRelatedWorld s Greatest Cafe Organization1479 Words   |  6 Pages000 stores around the world. The Starbucks is the second Most Profitable Brand in Fast Food Indus try Brand Estimation of $ 25.8 Billion. Starbucks entered Australia in 2000 yet has attempted to contend with set up chains, for example, McCafà ©, Gloria jeans, and autonomous cafà ©s reported the Sydney Morning Messenger. While McDonald s has been attempting to extend its espresso business in the U.S., it has as of now turned into Australia’s greatest chain. Among Starbucks extra issues in Australia: openingRead MoreGloria Jeans Coffee Marketing7829 Words   |  32 Pages5/12/2014 Marketing Essays - Gloria Jean Coffee Free Essays[1] - Marketing Essays[2] Gloria Jean Coffee The following report analyses the coffee industry of Gloria Jeans Coffee in regard to its competitive position in the market. Gloria Jeans is a premium coffee maker that focuses on franchising their business to locals. Gloria Jean’s Coffee History In 1979, Gloria Jean Kvetko founded Gloria Jean’s Coffees with her first outlet opened in Chicago, USA, selling coffee and gifts. 1n 1996, JirehRead MoreStarbucks Marketing Audit1284 Words   |  6 PagesMarketing Audit In this external audit, Starbucks is looking at its macro and micro external environment. Macro Environment includes: * Economic-Demographic * Technology * Culture * Political and Legal * Markets * Competitors Micro Environment includes: * Market Force * Market and customers * Competitors * Distributions * Dealers * Suppliers * Facilitators MACRO ENVIORNMENT Economic-Demographic Starbucks’ approach to expansion goes beyond theRead MoreCase Study of Starbucks7223 Words   |  29 PagesWhen the announcement was made in mid 2008 that Starbucks would be closing nearly three-quarters of its 84 Australian stores there was mixed reaction. Some people were shocked, others were triumphant. Journalists used every pun in the book to create a sensational headline, and it seemed everyone had a theory as to what went wrong. This case outlines the astounding growth and expansion of the Starbucks brand worldwide, including to Australia. It then shifts focus to describe the extent of the storeRead MoreStarbucks Coffee: Buy Low Sell High1589 Words   |  7 Pagescase analysis of coffee market. The purpose of this paper is to study the supply and demand mechanism through the case analysis of Starbucks in coffee market. This paper has three main sections. The first two section states the problems in coffee market and its ramifications. The first main problem is t hat Starbucks being the price maker in the oligopolistic coffee retail market, Starbucks exerts its market power to set its coffee retail price much higher than other coffee sellers. The secondRead MoreGloria Jeans19182 Words   |  77 PagesMARKETING STRATEGY FOR GLORIA JEAN’S BUI NGUYEN KIM THANH Submitted in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION BOLTON BUSINESS SCHOOL Date 28 AUGUST, 2012 1 Contents Figure A: Percentage of market share of coffee player in Vietnamese market 12 Figure 1: Marketing Mix Strategy 12 Figure 2: Influence Diagram of Marketing 7Ps 16 Figure 3: The Importance of Market Segmentation 17 Figure 4: Top of Mind Brand Recognition 43 FigureRead MoreCase Study Analysis : Starbucks Turkey1643 Words   |  7 PagesCase Analysis: Starbucks Turkey Patricia Jasso Starbucks Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success? Starbucks has been very successful in Turkey despite the economic problems the company was experiencing in the U.S. during 2007-2008. The fact that Starbucks’ Turkey C.E.ORead MoreEssay on Strategic Management Case Study: Starbucks Coffees9412 Words   |  38 PagesEXECUTIVE SUMMARY The aim of this report is to analyse Starbucks Corporation’s business model in Australia. The analytical techniques include external, internal, competitor and SWOT analysis to determine how Starbucks performed in Australian market. The PEST analysis includes trade practices act which deals with wholesaler, supplier and ensures that trading in the marketplace is fair both for your business and your customers. The Australia Competition and Consumer Commission also illustratesRead MoreCoffee and Starbucks1515 Words   |  7 Pagesaccounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about Starbucks value proposition? What brand image did Starbucks develop during this period? According to the case study, the three factors that accounted for the extraordinary success of Starbucks in the early 1990 are as follows: a. The first factor was â€Å"the coffee itself â€Å"– Starbucks believed that they offered their consumers with the highest quality coffee which was sourced from Africa, Central andRead MoreA Strategic Analysis of the Starbucks Coffee Company in India3356 Words   |  13 Pagesanalysis of Starbucks Coffee Company, in India Introduction Starbucks is one of the leaders in coffee industry. Starbucks has entered into many new markets and today it has more than 16,000 outlets across the globe (Johnson, Scholes and Whittington 2011). Due to unlimited business opportunities, Starbucks Corp has set strategies to enter India as it is next major hub for development in near future. Previously Starbucks has gained wide success in China and Japan due to high consumption of coffee and tea